Amazon Fires at Apple With New Fire Phone

Fire Phone from Amazon Touted at Today’s Amazon Press Conference

At Amazon’s event on June 18th, CEO Jeff Besos introduced new features for Amazon Prime and kindle.  But the big news of the day was the Amazon Fire Phone.  Coming out next month, the Amazon Fire Phone has a lot of pretty impressive features, along with a few that are still rumors…for now.

The phone has a 4.7 inch IPS LCD HD display with Gorilla Glass 3.  Amazon picked the screen size to be ideal for one-hand viewing.   The phone is covered in a rubber frame, and has steel connectors to prevent “USB wobble.” Inside is a quad-core 2.2 GHz processor, 2GB of RAM, and Adreno 330 graphics.  Amazon Fire Phone will come in two storage sizes: 32GB and 64GB. It includes a 13MP rear-facing camera (not too shabby!), a f/2.0 five element lens, and optical image stabilization.  The phone will be running a modified version of Andriod.  It includes flat cord, magnetic headphones which supposedly will never tangle.

Take a lot of pictures?  The Amazon Fire Phone will come with unlimited cloud storage via Amazon Prime.

amazon fire phone firefly - all that nerdy stuffFirefly button is a Shiny Feature

Amazon Fire Phone introduces a new app, Firefly, which sounds like it will recognize just about anything: QR codes, items you take a picture of, music and audio tracks, audio from TV shows, artwork, phone numbers, addresses, and more.  The dedicated Firefly button on the side of the phone will launch the app.  With QR codes, items, and songs, you can then shop to purchase them on Amazon (surprise, surprise, right?) Recorded audio from the TV will pull up the show on IMdB, which is owned by Amazon. When Firefly reads phone numbers on a piece of paper, it can call them for you.  While we’ll be watching to see how well the Firefly app works in reality and recognizing items, it could just be the first viable universal scanner.


Additionally an SDK will allow developers to tap into Firefly, encouraging third-party app development. Rumor has it apps like iHeartRadio and MyFitnessPal are already working on integrating Firefly into their apps.  The SDK will be released today.

There’s been rumors that the smartphone comes with a 3D camera, or multiple cameras to create 3D pictures.  That has yet to be seen, but there are four corner cameras and a center camera, with infrared, with global shutters.  These will work to create a 3D perspective of images onscreen.

Where to Get Itfire phone availability - all that nerdy stuff

Amazon Fire Phone will be available on July 25th, 2014 through AT&T.  The phone starts at $199 for a the 32GB version with a service plan.  The phone can be pre-ordered now through Amazon, and comes with a year of Amazon Prime.

Order the phone and get even more details on the features through Amazon here.

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