Windows 8’s New Ads Make Siri its Biatch

Windows 8 Logo 2013Windows 8’s Big Guns Come Out–And They’re Aimed at Apple

It’s been a long time coming, but Microsoft is finally getting a clue with its Windows 8 advertising. Up until recently, it was focused on what I, frankly, think of as complete idiocy: dancing, spinning, twirling idiots, smiling as they snap keyboard accessories that aren’t even included with the product on and off ad infinitum for 30-6o seconds on a stretch. I suppose that’s fine if you’re marketing to the 3 year old crowd, but it’s effectively pointless for people who want to actually know something useful about a product before making a purchase decision. Thankfully, the new Windows 8 commercials have come to the rescue, showing off just what the operating system is capable of.

But what’s especially ballsy is where Microsoft is aiming its new advertising guns: straight at Apple’s face. In two newly released advertisements, Windows 8 and RT tablets are pitted head to head with Apple’s market-leading iPad. In the newest trailer (below), Microsoft essentially slaps the iPad around repeatedly, highlighting the many features Windows 8 tablets boast that Apple’s tablet doesn’t. My favorite, though, is the commercial that basically turns Apple’s much-loved and much-loathed virtual assistant Siri into Windows 8’s bitch. The first commercial is here, the second one is after the break. Check ’em out and share your thoughts in the comments!

[youtube]http://youtu.be/zgu9uo2UpPg[/youtube]

And just because it’s fun to say, watch this one where Windows 8 makes Siri its bitch. Funny, funny stuff.

[youtube]http://youtu.be/86JMcy5OqZA[/youtube]

The new campaign, in many ways, harkens back to Apple’s classic “PC vs Mac” commercials from several years back, but with a good deal more substance to them. It’s good to see that Microsoft is finally waking up on this front, as their initial approach to advertising the reasons why Windows 8 is so great was, to say the least, lackluster.

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